What is a promotional product?
Promotional products are articles given away free of charge to the populace in an effort to encourage business or increase interest in, or sales of, a product or service. Often given out at trade shows, used in direct mail as a marketing campaigns. Promotional items are also used in politics to promote candidates and different causes. Promotional products are also used by organizations, and schools often as a part of fund raising and awareness campaigns. A popular example was the livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research. Examples of promotional items include custom t-shirts, promotional hats, bumper stickers, and promotional pens. Everyone uses promotional pens. Think about it someone is always asking for your “John Hancock” on some document. That makes pens a great way to seal the deal. With every loan doc or contract you have signed give your customer a nice quality promotional pen with your company name on the barrel.
